According to this research, Mobile money was an enabler of sports betting. The seamless integration of cellular money wallets and sports betting platforms, reliability, consistency, ease of use and ease of entry to cell cash was a serious enabler of sports activities betting.

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Further, the study discovered that majority of people engaging in sports betting have been aware of the risksposed by sports activities betting eg addition and advocated for betting companies to offer various strategies to entertainment other than betting. To most people in betting, they perceived the federal government to do little or no to curb the adverse results of sports betting.

The privacy provided by mobile cash as had a constructive affect on sports betting. Majority of people participating in sports activities betting looked for data and made decision on tips on how to guess based mostly on info obtainable on social media platforms corresponding to Facebook, twitter, Instagram and WhatsApp. Majority of betters have been conscious that sports betting was a form of gambling. In addition, they perceived to be in charge of their betting actions and thus continued to bet.

  • In complete, it was estimated that 2 million people were engaged in sports activities betting.
  • The general goal of this research was to evaluate sports activities betting impact in Kenya.
  • Using stratified random sampling and Yamanes method a pattern dimension of 100 respondents was selected for inclusion within the study.
  • The population of the examine was drawn people participating in sports betting inside Nairobi County.
  • To obtain these objectives the examine utilized a descriptive analysis design using quantitative research approach.

Sports betting is most likely to affect men beneath full employment between the ages of 21 – 40 years in Kenya. Secondly, this research recommends for targeted mass education of consumers with a special bias to the boys. It is recommendable for sports activities betting companies to set up dedicated social media accounts that effect and environment friendly in delivery of knowledge on sports bets.

The general objective of this study was to assess sports betting impression in Kenya. To obtain these aims the research utilized a descriptive analysis design using quantitative analysis method. The population of the study was drawn individuals partaking in sports betting inside Nairobi County. In whole, it was estimated that 2 million people have been engaged in sports activities betting. Using stratified random sampling and Yamanes formulation a sample size of one hundred respondents was chosen for inclusion within the research.

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In addition, the research concludes that social media is the only largest most necessary supply of knowledge for sports activities betting. In addition, social media websites are the most important supply of purchase decisions for brand new clients in sports betting.

The government was disinterested in managing the protection policies of individuals participating in sports betting and did not control the publicity, advertisement and promotion of sports betting. On the opposite, authorities was solely excited about maximizing its revenues via taxation of sports activities betting firms. This examine concluded that cell cash has had a huge effect on sports betting in Kenya. The relationship between mobile money and sports activities betting is enhanced as a result of ease of entry to cellular cash, the cost effectiveness and effectivity of cell money, transparency, consistency, reliability and privateness of mobile money wallets.

Collected knowledge was analyzed using SPSS and MS Excel worksheets utilizing descriptive statistics of frequency distributions, means and modes. The examine discovered that majority of the individuals participating in sports betting had been male of the ages beneath 40 years and above 21 years. In addition, the largest supply of earnings for sports betters was salaries indicating that a employed people were at a higher chance of engaging in sports betting than entrepreneurs and unemployed people. Most of sports activities bets had been placed using the web site on a more than as soon as per week interval.

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